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Ford Taps Omnicom's BBDO for Key Ad Role https://www.wsj.com/articles/ford-taps-omnicoms-bbdo-as-its-lead-creative-ad-agency-1539023533?mod=pls_whats_news_us_business_f Oct 08, 2018 - Ford Motor has appointed Omnicom Group’s BBDO as its lead creative agency after a competitive review, dealing a setback to WPP.
Banco Bradesco (BBDO) Investor Presentation - Slideshow https://seekingalpha.com/article/4129515-banco-bradesco-bbdo-investor-presentation-slideshow?source=feed_sector_financial Dec 04, 2017 - The following slide deck was published by Banco Bradesco S.A. in conjunction with this event.
Macy's and ad agency BBDO go long-form in new TV spot for the holidays http://feeds.bizjournals.com/~r/industry_18/~3/xkt7xBVEXnY/macys-and-ad-agency-bbdo-go-longform-in-new-tv-ad.html Nov 16, 2017 - The holiday shopping season is here, and a lot is riding on these holidays for Macy's. The storied department store chain has definitely been feeling the negative effects of the downturn in brick-and-mortar shopping. A downturn that has caused the company to initiate a downsizing of its iconic State Street store in Chicago — which was the flagship of the now long-gone Marshall Field department store chain before Macy's took over. With so much riding on the holidays, Macy's has a new Santa's…
Macy's turns to top ad shop for marketing help http://feeds.bizjournals.com/~r/industry_18/~3/VSjuYqMlmI0/macys-turns-to-top-ad-shop-for-marketing-help.html Aug 28, 2017 - Macy's has gone majorly blue chip on the marketing front as it seeks to pull out of a sales slump that has severely hit the iconic department store chain and many brick-and-mortar retailers nationwide. Late Thursday Macy's said it has tapped BBDO New York, sibling shop to Chicago's Energy BBDO, as the department store chain's new ad agency of record. Both shops are part of the Omnicom Group (NYSE: OMC) global agency holding company. BBDO has a long history of working with some of the nation's most…
Macy's – in turnaround mode – reaches out to a top ad shop for marketing help http://feeds.bizjournals.com/~r/industry_18/~3/Jt58WyLIhbQ/macys-in-turnaround-mode-reaches-out-to-a-top-ad.html Aug 28, 2017 - Macy's has gone majorly blue chip on the marketing front as it seeks to pull out of a sales slump that has severely hit the iconic department store chain and many brick-and-mortar retailers nationwide. The Cincinnati-based retail giant last week said it has tapped BBDO New York, sibling shop to Chicago's Energy BBDO, as the department store chain's new ad agency of record. Both shops are part of the Omnicom Group (NYSE: OMC) global agency holding company. BBDO has a long history of working with…
Evans relies on morning cup of coffee to keep his priorities straight http://feeds.bizjournals.com/~r/industry_18/~3/crZVOAPMYrE/evans-relies-on-morning-cup-of-coffee-to-keep-his.html Aug 16, 2017 - Journalism or business? That was the dilemma Chris Evans faced while at Miami University. He chose business but became a storyteller anyway.
P&G race-relations ad created by BBDO New York generates controversy http://feeds.bizjournals.com/~r/industry_18/~3/LiDJ2svsimE/pg-race-relations-ad-created-by-bbdo-new-york.html Aug 04, 2017 - A new Procter & Gamble commercial that focuses on race relations has generated more than 7 million views on the internet in recent days, and that number likely will soar even before the ad begins airing on national television next week. The Cincinnati-based maker of consumer goods such as Pampers diapers (NYSE: PG) generated a buzz on social media with the 2-minute ad, which is titled “The Talk.” The commercial was created for P&G by the ad agency BBDO New York. It was directed by Malik Vitthal…
P&G ad on race relations generates massive views, controversy http://feeds.bizjournals.com/~r/industry_18/~3/Q7NZjM0pq3A/p-g-ad-on-race-relations-generates-massive-views.html Aug 04, 2017 - A new Procter & Gamble commercial that focuses on race relations has generated more than 7 million views on the internet in recent days, and that number likely will soar even before the ad begins airing on national television next week. The Cincinnati-based maker of consumer goods such as Pampers diapers (NYSE: PG) generated a buzz on social media with the 2-minute ad, which is titled “The Talk.” No P&G brands are mentioned or shown. Instead, the commercial features vignettes in which actors…
BBDO New York wins Lay's account http://feeds.bizjournals.com/~r/industry_18/~3/Thqec5Uf1eU/bbdo-new-york-wins-lays-account.html Jul 18, 2017 - The business of advertising just gets crazier and crazier. Not that long ago — 2015 to be exact — Frito-Lay had its Lay's potato chip advertising account at Energy BBDO Chicago. The shop was doing some interesting and highly entertaining work for the brand — a lot of it focused on adorable Mr. and Mrs. Potato Head characters and expertly orchestrated by Energy BBDO group creative director Tim Pontarelli. But for reasons that never became entirely clear at the time, parent Frito-Lay decided…
Energy BBDO Chicago loss of Lay's account (finally) turns into BBDO New York's gain http://feeds.bizjournals.com/~r/industry_18/~3/ym3FF40si9k/energy-bbdo-chicago-loss-of-lays-account-finally.html Jul 18, 2017 - The business of advertising just gets crazier and crazier. Not that long ago — 2015 to be exact — Frito-Lay had its Lay's potato chip advertising account at Energy BBDO Chicago. The shop was doing some interesting and highly entertaining work for the brand — a lot of it focused on adorable Mr. and Mrs. Potato Head characters and expertly orchestrated by Energy BBDO group creative director Tim Pontarelli. But for reasons that never became entirely clear at the time, parent Frito-Lay decided…

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